I just really want to get the style sorted quickly on the website and approved so we can apply it to everything else.
Its just not looking how I envisioned! I think the colours are just bland and not doing anything for us. It's very static and rigid as well.
In class we laid out everything we had in order to start thinking about the presentation order.
It was really useful to get absolutely everything we had out on the ground (mostly to remind ourselves how behind we are)...
We didn't quite get onto the presentation preparation because we just aren't at that stage. We brainstormed everything we need and are missing and looked at some barriers and what we are missing. We wrote all of the touch points we are missing on individual pieces of paper. this was quite overwhelming but also motivational.
We had a quick chat with Tim. He mentioned that we need to be careful that our style is cohesive. Even though we are keeping the hand-drawn aesthetic we need to make sure that, for example, the line weight should look the same etc... We also told him we are starting to feel overwhelmed with barriers. That the more we strategise and think about how the event will work, the more we halt our progress. Tim mentioned that although we should try to make this event as realistic as possible, some of the barriers might actually be in our head and that we should just push through them and keep designing. A little bit of blue sky thinking is acceptable.
Seeing how much we have to do has given me a new burst of inspiration to sort out our style on the website. Tallulah and I discussed the style issue and we realised that we are focusing our style too much on the senior audience... Yet we have a youth audience as well! We could use this juxtaposition of old and young to our advantage and explore it in our style. We are going to look at more artist models and new inspiration.
This is a great example of contrasting two styles which could speak about our opposing audiences...
I gave the style a shot but I feel as if this is too close to copying... We need to think of our own style!
Have also gone back to the logo and kept adapting. Tim mentioned that the swirly script font was good but we need to be careful with the small details like the kerning and lining up the letters and trying to keep them about the same size. All of this just overwhelmed me and I just don't think I have the time to fiddle around with a hand script font. So I've decided to stick with a computer font and keep the hand-drawn spoon. The still works well because it contrasts modern and vintage or youth and seniors.
