We are thinking something that's timeless and elegant and clean. From the first 4 week we started this style and had hand drawn line drawings with a red pop colour palette. We really liked the look of the vintage style drawings (even though they take some time to do). So we think we'll keep that but maybe change colour palette.
I thought id try make the website first and then apply the style to the printed touchpoints.
FInding some simple, elegant websites to draw inspiration. Also need to keep in mind an elderly audience when designing the website. So font needs to be big and navigation should be easy.
Beiges and browns are easy on the eye.
Black and white with pastel pops of colour look elegant and simple. Also a good example of how to include illustrations.
Also found this really nice website http://www.lapierrequitourne.com/
It also uses illustration and colour in a beautiful way which is also fun and youthful.
I particularly like how they have repeated the menu bar but bigger with illustrations slightly further down the page. This would be great for the senior audience who might appreciate large buttons and images to explain the buttons.
Calander page I designed. Not sure about the pink and even if we need a calendar page.
Homepage design
It's a good first draft but not exactly got the wow factor.
Have also been brainstorming a name and logo for this event. We have been going back and forth for the past week and it's been tough to come up with something thats speaks of connecting and about food or cooking.
Some name ideas:
the wise cook, the wise kitchen, the wise chef, cooking wise, kitchen wise, cook wise, chef wise, the wise grand, grand wise, the wooden spoon, the old duck, the wise owl, the wise kiwi, the wise lemon, two wise wolves, alpaca, wise wombat, the wise table, talking teapot, wise teapot, audreys kitchen, granny smith apples, the grey table, the grey...something
After much brainstorming, we think we have come to an agreement on The Social Spoon. It says both communicating, or community or chatting and also refers to eating or cooking.
Thinking of a script logo to carry on with the vintage style of our website...
Turns out its really hard to make a well made handcrafted script logo...
2nd try...
I'm starting to like this logo. We thought we would add the addition of a retro style hand drawn spoon. Having the spoon introduces the style of our brand before they see the collateral.
Some inspo which inspired this style:
These script logos have a vintage feel. Some of them also include an illustration of sorts which works with the script font.
We also had a chat this week with Tim. he rasied some questions about how the event might actually work, like who supplies food? How will we promote... we have two different audiences. We need to make it a comfortable experience and not awkward to arrive.
Tim also brought up an important thing to take note of... How does it sound saying elderly? Will the word 'elderly put people off? we need to be careful how we word and explin this event. When you think of elderly you think of very old frail people. In truth we are talking about seniors... from now on we will use the term seniors!
