We want the viewer reading the brief to empathise with the elderly target audience. We want to use empathy to show this is a worthy cause rather than persuading the viewer that elderly are important.
To do this we wanted to describe a typical day for a lady living by herself with little interaction.
For inspiration, I had some brief conversations with my grandmas who both live alone and asked what are some things they like to do during the day. Both listened to the radio for a long part of their day. My nana fussed around the house tidying although she has a cleaner come in once a week to help with vaccumming and cleaning the bathroom. My other Grandma asked if I wanted any more things knitted or crocheted, even though she had already made me a number of things. She said "it gives me something to do".
To illustrate this journey map we've decided to have drawings of things you might see around a Grandmas flat. Things that might remind you of what its like to be at our Grandmas. These will be drawn in an old school ink drawing style.
Starting to lay out the day separated into time frames so you can see how long she spends
doing each thing.
