To try adapt a new style ive stopped looking at the website because I need something new to look at, the website is making me go crazy! Last week Tim mentioned that while our logo was better, having the "social" part of it as a stroke and the rest as fill actually does the opposite to what we want. The "social' gets lost and thats the most important part. So I have also been looking into how to resolve this.
I decided to just go crazy and get some hand-drawn gestures and movement into our design and also get away from the red! This is what I have come up with for the flyer...I actually like it! It works much better than our old red/blue geometric style and has so much more excitement and energy.
Ill now see if i can apply this style to the website pages.
Im feeling so much better about this style and its getting me much more excited to just pump out all of our other touchpoints.
I showed Jason this home page and new style...We need to play with hierachy of size and get rid of the centre aligned text. We can make the gestural colourful bits much smaller and let the drawings take the centre stage but right now it's looking a little bit crazy. We also need to try to get some rhythm and let some drawings be super big and others smaller.
Also, Jason isnt so keen on the semi-transparent numbers behind the text. If they are going to be behind the text then make them huge ordon'tt do it at all!
He also didnt quite understand my little up-coming date calendar. Since we arent including a calendar page anymore because its not really needed, I thought id include a smaller one in the homepage as a reminder of events that are coming up, but obviously I need to play around with how I want to do this. At the moment Jason said he thought it was a countdown of some sort.
